Meet Jo Nahod-Carlin
Hey there! I’m Jo Nahod-Carlin, Founder of JNC Marketing & Consulting. With over 20 years of experience across healthcare, higher education, and the entertainment industry, I’ve had the pleasure of driving growth, crafting compelling brand strategies, and connecting with diverse audiences through innovative marketing approaches.
My journey has been a dynamic one—from turning around declining enrollment trends as the Vice President of Student Recruitment Marketing & Enrollment Management at Ivy Tech Community College, to transforming brand strategy and driving member growth as the Vice President of Marketing & Customer Experience at Managed Health Services (MHS) / Centene Corporation. Along the way, I’ve led impactful digital transformations, launched statewide strategic initiatives, and developed AI-driven campaigns that truly made a difference.
Before diving into the world of consulting, I spent a decade in the entertainment industry, where I honed my skills in tour marketing and live concert ticket sales for everything from club shows to stadium tours. Whether it was a children’s show, a Broadway production, a comedy act, or a music festival, I loved crafting marketing strategies that made each event unforgettable for attendees.
I bring a strong educational background to the table. Along with a Bachelor’s degree in Journalism from Ball State University, I’ve also earned certificates in areas like diversity, equity, inclusion, adaptability, lead generation, and transformative sales processes—because I believe in always learning and staying adaptable in an ever-changing world!
At JNC Marketing & Consulting, I’m all about helping businesses elevate their marketing game. My approach is hands-on, data-driven, and always tailored to meet your unique needs. Whether you’re looking to refine your brand strategy, boost your digital presence, or engage more deeply with your customers, I’m here to bring strategic vision and creativity to the table.
Outside of work, I’m deeply involved in community organizations and passionate about giving back. I’ve had the privilege of working with groups like the American Lung Association, the Indiana Public Health Association, and Covering Kids & Families, where I focus on enhancing community engagement and making a positive impact.